“CENTRO NOVO”:A VISION FOR THE DOWNTOWN AREA OF SÃO PAULO

Centro Novo

LocationSão Paulo, Brasil
Ano2017

Elaborated by JLAA in a partnership with SECOVI, with the follow up of the Municipality of São Paulo, the project’s goal is to offer a set of contributions/ideas for a new vision for the Downtown Area of South America’s largest metropolis, highlighting its cosmopolitan, open and dynamic character.

The proposals are anchored in the valuation of the public spaces and in the downtown area as a residential address; in its material and symbolic assets; in the strength and diversity of its economy, as well as its innovation potential; in the enhancement of the public transit and pedestrian areas; and in the articulation of private investments in favor of this shared vision.

It is an opportunity of reminding the “paulistanos” affective memories connected to this noble part of the city; a task of recapturing the imagination and the dream; a “reinvention” of this area in connection with the 21st Century.